The Need for Global User and Market Research
In today's global marketplace, launching products or services across various countries necessitates gaining feedback and insights from local users. However, this process has traditionally been complex and time-consuming.
โTraditional Global User and Market Research Process
- Finding Local Researchers: Identifying experienced and reliable local researchers in the target country has always been a challenging task. ๐ฅฒ
- Designing the Research Plan: Creating a detailed research plan that aligns with the project's goals and requirements.
- Coordinating with Local Researchers: Aligning all project details with the local researchers, considering time zone differences, which made this step particularly time-consuming.
- Hiring Interpreters: Employing simultaneous interpreters for sessions conducted by local researchers. Even in the same space, fully understanding participants' responses depended heavily on the interpreter's skills. โน๏ธ
- Collecting Insights through Translation: Waiting for the research results and then translating them to derive insights.
This entire process required substantial time and resources and often carried the risk of information distortion due to interpretation and translation.
Transforming Global User and Market Research with heardeer
With heardeer, these complex processes can be simplified. Heardeer is an AI-based platform that makes global user interviews far more efficient.
- Questionnaire Preparation: Enter your research objectives into Heardeer, and it automatically generates questionnaires in both the interviewer's and participant's languages.
- Conducting AI Interviews: Send interview links to global users, and AI conducts the interviews in the participants' preferred languages, eliminating language barriers. ๐
- Providing Recordings and Translations: Even if the interview is conducted in a local language, heardeer provides both the recording and an accurate translation.
- Delivering Translated Analyses: Receive translated analyses of the entire research, allowing for deep insights without language barriers.
Utilize heardeer to streamline the previously complex and time-consuming process of global user and market research. This tool enables faster and more precise user feedback, effectively enhancing your success in the global market.
